How to Market

You can write a brief of how you wish to market. This, along with the size of the campaign affects how much your games/console sell and is an important factor in real-life game development.

What might you include

 * Aim it at a particular audience.
 * Portray a certain image of the product.
 * Promote themes in the product.
 * Promote its strengths.
 * Advantages over rivals
 * Differences from rivals

Tips for Marketing

 * See what is popular at the moment.
 * Compare it to rival products.
 * Try spot where something is lacking.
 * Try to be different/stand out.
 * Remember for game-development, to use the platform's market audience to your advantage.

Different Markets
Europe, North America and Japan all need seperate marketing campaigns, making global marketing more costly. Different countries within these regions can be left out of sales or have different prices for storytelling purposes, but it will actually affect your sales. The extra potential customers might be worth the cost, though. Just remember, that what works in marketing in your usual market mightn't work in another. You could also establish yourself on other markets, if your usual market is monopolized.

A full list of markets and nations within them is listed HERE.

Trends
Trends are more subtle than the actual Game Dev Tycoon. These can usually be steered/created/ended by companies but can be unpredictable. For clues on what's trending, check what's selling/popular or read in-universe articles for clues.